Busch-Jaeger Elektro GmbH, the innovative market leader in the field of electrical installation technology, is one of Germany's strong brands. The company belongs to the ABB group and engages approximately 1,000 employees. It exports to more than 60 countries. The symbiosis between international competence and regional orientation characterizes this medium-sized company within the group.
Innovations have future. And at Busch-Jaeger they have tradition. In the electrical industry, the company is regarded as the national force that has been driving innovations forward for 135 years. It is the heart of the whole branch. Pioneer spirit, visions and strategic skill run like a red thread through the company. Evidence of this are the numerous technical innovations. The first Edison lamp holder, for example, was manufactured by Busch-Jaeger. The eccentric switch was invented by Busch-Jaeger. And the introduction of the dimmer is another milestone. And, today of course, the latest developments in integrated system solutions for building automation.
At present, the company's product range comprises approximately 6,000 articles, from the complete electrical installation programme with switches, socket outlets, special connector systems, dimmers and movement detectors, to door communication systems and electronic, high-end products for building home automation. Busch-Jaeger products and solutions comply with the high-quality standard, DIN EN ISO 9001:2000. In addition, the company has a modern, environmental management that meets the high demands of the international standard, DIN EN ISO 14001:2005. Busch-Jaeger Elektro GmbH is one of the first companies in Germany to have been certified by the EnergieAgentur NRW in accordance with DIN EN ISO 50001:2011 for the introduction of a comprehensive energy management system.
Our capability is creating integrated solutions that make living more comfortable, safe and efficient, as well as being the strong brand that fascinates its customers with its decisive added value. This is Busch-Jaeger's company credo. And in the process, innovation is the driving force behind its entrepreneurial success. Its traditionally strong partnership with electrical wholesalers and the electrical trade plays an essential role here.
Particularly distinctive is not only the customers' loyalty to the strong Busch-Jaeger brand, as studies on brand awareness impressively demonstrate time after time by top rankings, but also the employees' loyalty to the company. They dedicate their efforts to ABB/Busch-Jaeger as "brand ambassadors" out of conviction, whether at events, trade shows or in daily life.
Busch-Jaeger's market leadership is the result of a visionary business policy existing for generations, which has consistently directed all its activities towards the customer. It forms the basis for particularly strong, customer loyalty and top rankings in brand awareness. Design development at Busch-Jaeger is for example, an open process which the customers are already included in at a very early stage.
Design development does not simply mean having a good outward appearance. Design at Busch-Jaeger is an expression of functionality - it can be seen, felt and experienced. In this connection, enormous importance is therefore given to the aspect of "intuitive operation". Numerous Busch-Jaeger products and solutions have won internationally renowned design awards.